January 30th, 2013 at 7:16AM
smarterplanet: 3D Motion And Heat Sensing Technology Captures Shoppers’ In-Store Behavior - PSFK Stores know what we purchase through scanning at the checkout, but in-store behavior that doesn’t end in a purchase is much harder to track. A system called Shopperception developed with Primesense places a small 3D sensor above a store shelf to capture shopping behavior for retailers. Mashable reports that the sensor watches people interact with products and Shopperception’s app aggregates all of this data to create a real-time consumer response report. There’s also a heat map to show which products were picked up a lot and which ones were avoided. This is slightly creepy…

smarterplanet:

3D Motion And Heat Sensing Technology Captures Shoppers’ In-Store Behavior - PSFK

Stores know what we purchase through scanning at the checkout, but in-store behavior that doesn’t end in a purchase is much harder to track. A system called Shopperception developed with Primesense places a small 3D sensor above a store shelf to capture shopping behavior for retailers.

Mashable reports that the sensor watches people interact with products and Shopperception’s app aggregates all of this data to create a real-time consumer response report. There’s also a heat map to show which products were picked up a lot and which ones were avoided.

This is slightly creepy…

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    One word can summarize my thoughts about this: no. Privacy invasion much?
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  20. thedissertationdetroit reblogged this from smarterplanet and added:
    slightly creepy…
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  25. jimrubsbirds reblogged this from smarterplanet and added:
    Those creepy motherfuckers!
93 notes Source: psfk.com #shoppers#shopping behavior#shoppers' behavior#3-D motion sensing#motion sensing#consumer response report#heat maps#Shopperception#Primesense#Mashable#real-time data#data
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